About the role
Key Responsibilities
- Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed , ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
- Input into development of Digital growth initiatives to tailor approach to the partner account’s needs ; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
- Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends , in collaboration with Cluster and Global DPC teams
- Input into the development of a Digital Joint Business Plan , including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
- Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
- Continuously monitor the adidas assortment on the account’s website for availability, price, out-of-stock rate etc. (“digital store visit”)
- Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
- Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.
Key Relationships
- Market Digital Partner Commerce (DPC)
- Market Sales Leadership
- Market Brand teams (Marketing, Digital Planning, CtC)
- Market Sales Finance
Knowledge, Skills and Abilities:
- University degree in the field of Business, Marketing or equivalent
- 4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)
- Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
- Sportswear industry experience is a plus
- Knowledge of local E-Commerce landscape
- Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
- Strong organization and time management skills
- Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Ability to convince and motivate people on different seniority levels and communicate change
- Experience working in cross-functional environments with a diverse stakeholder set
- Results oriented mentality
- Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
- Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
- Ideally experience with online product ranging & allocation as well as consumer segmentation
- Fluent English, both verbally and written
