About the role
The Associate eCommerce Operations Manager of DECKERS takes overall ownership of UGG's JD online channel business.
As a key business decision-maker, this role delivers annual sales targets, lifts operational efficiency, resolves complex operational bottlenecks, and drives cross-functional alignment across internal teams and external partners.
He/She must possess in-depth systematic e-commerce expertise, strong operational leadership, and the independent ability to develop sales plans and resolve critical business issues.
Core required capabilities include merchandise planning, E-marketing budget, customer service governance, full TP agency oversight, and brand GTM strategy.
40% SALES ACHIEVEMENT, OPERATION & EXECUTION
- Take ownership of UGG’s JD flagship store and JD self-operated store, with full accountability for achieving annual overall sales targets and core operational KPIs.
- Execute differentiated operational strategies for the two JD stores across target audience positioning, male/female customer proportion, core item assortment and other key dimensions.
- Possess sharp business acumen and forward-looking insights into JD platform, competitor dynamics and consumer demands to proactively explore incremental growth opportunities.
- Oversee end-to-end TP agency management, independently establish performance KPIs, align team execution with the business strategies, and drive full delivery of business targets.
- Lead periodic high-level offline meetings with JD’s category team, collect frontline business intelligence and seize potential growth opportunities.
30% BUSINESS PLANNING
- Align with JD channel strategy to independently develop comprehensive pre-season sales plans; iterate and optimize strategies together with line manager based on real-time sales performance and market shifts.
- Establish structured seasonal (SS/FW) tracking roadmaps; leverage differentiated product portfolios and targeted operational initiatives to expand brand reach and market penetration.
- Conduct daily deep-dive data analysis covering core item sales, traffic composition, conversion rate, consumer behavior and paid media ROI to refine sales plans and dynamically adjust business tactics.
- Oversee full-cycle planning execution, progress tracking and performance evaluation of TP monthly/quarterly/annual business plans to guarantee target attainment.
20% TEAM COLLABORATION &COMMUNICATION
- Act as project leader to plan and launch key promotions including 618, D11 and D12, coordinating all internal stakeholders for end-to-end campaign delivery.
- Collaborate closely with TP teams to monitor and analyze real-time business data, formulate timely adjustment plans and secure full achievement of sales KPIs.
- Support line manager in advancing strategic cooperation with JD platform, conduct commercial negotiations to secure premium platform traffic & activity resources, and drive rollout of brand IP events.
- Deliver standardized, accurate and timely business deliverables; maintain efficient, transparent end-to-end communication with all internal and external stakeholders.
10% BUDGET / P&L MANAGEMENT & ROUTINE REPORTING
- Track quarterly and annual figures; assist line manager with budget adjustment, sales forecasting, commission expense control and channel P&L optimization.
- Take charge of regular business reporting to cross-functional teams and TP agencies.
