About the role
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Lead the effective and efficient activation of the Originals, Basketball, and Partnerships categories across the country/cluster, translating global brand direction into locally relevant Reason to Buy campaigns and key concepts in close alignment with Global Brand Activation and Business Unit teams.
KEY RESPONSIBILITIES:
- Develop and manage the local brand marketing plan and activation calendar, integrating country commercial priorities and consumer insights.
- Lead local content development from briefing through production, securing alignment and approvals from Global Brand Activation and Business Unit teams as required.
- Develop strategic briefs and oversee the production of category-relevant key account and retail activations.
- Partner with Media Activation to define the media strategy and ensure integrated, effective campaign execution.
- Execute the MWB plan in line with the Brand Marketing Plan (BMP), ensuring timely delivery, budget discipline, and compliance with brand standards.
- Support local trade meetings by developing compelling, market-ready sell-in tools and materials.
- Drive Global-for-Local initiatives and collaborate with Business Units, Creation Center teams in Tokyo, Shanghai, and Germany, and Retail Marketing to deliver impactful activations in priority trading zones.
- Manage marketing inventory through ERP systems, optimizing stock levels and minimizing year-end inventory exposure.
KPI’s:
- NPS (country, key city, key categories)
- Net Sales
- Full price sell through rate
- Compliance to MWB guidelines
- Monthly MWB accuracy vs. RFC LE
- ROMI
- Year-end Marketing Inventory level
- Agency performance management (annual evaluations)
KEY RELATIONSHIPS:
- Country Planning & Media Activation, Culture Marketing, Retail Marketing , Digital Activation and Multi Business Activation
- Country BU (Originals, Basketball and Partnership)
- Global BA and BU (Activation Expert)
- External partners (Agencies , Partners )
KNOWLEDGE, SKILLS AND ABILITIES:
- High degree of knowledge of the full marketing mix ( contents creation, advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to development local marketing strategies following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Advanced user of MS Office
- Experience in both, market and regional marketing organization preferred
- Copywriting skills are a plus
- Fluent in English
- Fluent in Korean preferred
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 7 years’ experience in relevant Marketing fields
- Sales and /or Marketing experience
