About the role
Purpose & Overall Relevance for the Organization:
To support profitable and sustainable market share growth for adidas in Korea through (a) providing strategic insights/decision supporting analysis through internal/external data synthesis (b) project/change management of business processes (c) supporting strategic business planning/ global communications (d) Leading support for head office tasks
Key Responsibilities:
Market Intelligence
- Monitor market/consumer trends via variety of sources – build into updates for country/region leaderships reporting and strategic business planning initiatives
- Manage 3rd party research services providing regular market & brand share updates or ad-hoc research projects
- Active engagement with leadership and business teams in digesting market intelligence & data analytics into business decision making
- Strong contributor to business simulations, market size estimate, brand share projection .. etc as market intelligence analyst
- Seek additional knowledge sources for quantitative and qualitative business insight, including AI driven business cases and best practices
Commercial ST Meeting
- Drive actively in the orientation for commercial ST meeting through identifying the right topics and supporting the key decisions
- X-functionally influence stakeholders to drive towards the success of outcomes for Commercial ST meeting
Project Management / Support / Communications
- Coordinate and manage prioritization processes across markets/functions for each initiative implementation
- Provides project administration support to ensure documentation, supporting materials, and project plans are updated and readily available for project teams and senior leaders
- Consolidate and analyze data collected from project information, compare results with baseline and communicate status to Korea SLT
- Maintain business scorecard to assess outcomes of key priorities
Head Office
- Support strategic communications for adidas Korea for global and market facing activities
- Lead preparation for adidas korea overview, business updates, through regular and adhoc needs
- Ensure regular review and monitoring of a-Korea meeting cadence and understanding of areas of focus for improvement with the BD team
KPIs:
- Delivery of regular/ad-hoc business analytics on time in full.
- Work-stream(s), Initiative(s) achievement – Time to Completion, Resource Utilisation
- Contribution to the development of the overall business strategy and organisational set up
- Qualitative feedback from Leads, Sponsors and Global Interfaces on overall project leadership, communications, problem solving, strategic influence
Key Relationships:
- Executive team of adidas Korea
- aKorea BD team
- Market Sales Directors (and Sales Management Team)
- Market Brand Directors (and Brand Management Team)
- Global Sales Strategy and Business Development team
- Global Consumer Insights
Requisite Education and Experience / Minimum Qualifications:
- University degree or above (MBA or other business-related qualification preferred)
- 6~8 years of general business experience in; consumer goods/services industry or consulting/research firms with experience in cross functional/market organization level project management e.g. Consumer/market research projects & services; primary/secondary Initiatives/project tracking (e.g. knowledge of utilizing tracking tools) Data analytics & reporting of large/variety of data set into clear storyline
- Passion for sport/sporting goods industry
- Fluency in both written and spoken English
Knowledge/Skills and Abilities :
- Project and change management experience for business processes
- Market & Consumer research projects of primary/secondary & analytics
- Consumer goods, retailing brand/companies business value drivers & business operations
- Data analytics in both soft and hard skills
- Communication & influential skills of delivering new insights/changes and driving adoption
- On time in full delivery mindset & owner mentality in driving projects
