About the role
We strive to be the world’s leading sports brand and we’re looking for pioneers and visionaries to help shape that journey. Sport never stands still and neither do we.
At adidas, you're not just getting a job; you're stepping into a role where your impact is global and your individuality is celebrated. Champions aren’t only found on the field. Join a brand where ambition, innovation, and teamplay fuel everything that we do.
We seek people who connect deeply with our brand and bring their passion to work every single day.
JOB PURPOSE Lead and inspire a portfolio of adidas stores to deliver exceptional consumer experiences, strong commercial results, and operational excellence. Drive sales performance, develop high-performing teams, and ensure consistent execution of adidas retail standards across the district.
KEY RESPONSIBILITIES • Lead, coach, and develop Store Managers and store teams to build a culture of high performance, engagement, and continuous development. • Drive district sales, profitability, productivity, and operational KPIs while ensuring sustainable business growth. • Ensure stores deliver a premium consumer experience that drives customer satisfaction, loyalty, and brand advocacy. • Partner with Store Managers and Visual Merchandising teams to ensure outstanding product presentation and consistent brand execution. • Monitor district performance and identify opportunities to improve sales, conversion, profitability, and operational efficiency. • Ensure compliance with adidas policies, retail operating procedures, health and safety requirements, and inventory control standards. • Oversee workforce planning, talent acquisition, succession planning, and performance management across the district. • Lead the execution of omnichannel initiatives and leverage consumer insights to continuously enhance the retail experience. • Support store openings, relocations, and refurbishment projects in partnership with cross-functional teams. • Build strong partnerships with internal stakeholders, landlords, and external partners to support business objectives. • Act as the voice of the consumer and provide ongoing market insights, competitive intelligence, and feedback to drive retail excellence. • Conduct regular store visits to ensure consistent execution of brand standards, operational compliance, and commercial priorities.
QUALIFICATIONS, SKILLS & EXPERIENCE • Bachelor’s degree in Business Administration, Management, Marketing, or a related field. • Minimum 8 years of retail experience, including multi-store leadership responsibility. • Proven experience managing large teams and driving commercial performance through effective leadership. • Strong understanding of retail operations, consumer experience, visual merchandising, and omnichannel retail. • Solid business acumen with experience managing KPIs, sales targets, profitability, productivity, and P&L performance. • Strong leadership, coaching, communication, and stakeholder management skills. • Ability to influence and collaborate effectively across functions and organizational levels. • Strong analytical and decision-making capabilities with a results-driven mindset. • Proficiency in Microsoft Office applications and retail systems. • Fluent in English and Arabic, both written and spoken.
