About the role
The primary role of the Commercial Activations Manager is to amplify and elevate the Scottish FA’s commercial partnerships through maximizing the reach, impact and ROI of key events and activations at Barclays Hampden and beyond. Additionally, to deliver the Scottish Cup competitions from a commercial perspective to the best possible outcome for the Scottish FA and the competitions commercial partners.
Key Responsibilities
- Deliver commercial elements of the Men’s and Women’s Scottish Cup, including branding, on pitch activity, Scottish Cup draws and coordination with competing clubs to deliver competition partner rights throughout the rounds.
- Develop and execute the plans for the Scottish Cup showpiece events Barclays Hampden.
- Account manage the Scottish Cup Title partner and other Cup partners as required.
- Liaise with participating clubs on the commercial requirements of the Cup competitions.
- Manage the Scottish Cup commercial delivery budget, alongside colleagues in communications and digital teams.
- Deliver the rights of commercial partners associated with the Scottish FA, the Scottish Cup and the Scotland National Teams as required.
- Delivery of commercial and partner activation on match days at Scotland Men’s international matches and Scottish Cup matches; for example, LED advertising, on pitch displays and pre-match/half time entertainment.
- Support the commercial delivery at UEFA and FIFA tournaments upon qualification from planning through to execution.
- Responsibility for match day “sports presentation” to improve the fan experience at Scotland Men’s internationals and Scottish Cup matches.
- Lead the execution of the commercial partner activations during Men’s international windows.
- Work collaboratively with partners to develop strategic plans and evaluation of partnerships.
- Act as the day-to-day contact for key commercial supply partners.
- Contribute to a creative department that champions commercially focused innovation, particularly in relation to activations and events.
- Any other reasonable duties as directed by the Head of Commercial Partnerships.
Knowledge & Expertise, Skills & Competencies
Knowledge & Experience · Track record of delivering high profile events and projects on time and in budget.
· Proven experience in a client handling or Sponsorship environment.
· Proven experience of dealing with different stakeholders both internally and externally.
· Experience of monitoring budget allowances and operating in a cost-effective manner. Skills · Strong prioritisation skills and ability to manage own workload and conflicting priorities.
· Project Management.
· Event management.
· Excellent eye for detail.
· Excellent communication skills both verbal and written, particularly able to communicate in an engaging manner to suit a variety of audiences.
· Fully competent in MS Office. Competencies · Commercially focused and result-oriented. · Resilient, is comfortable juggling a multitude of deadlines and delivering on time.
· Has an open mindset towards, embraces, and continuously initiates and implements change.
· Business driven, proactive and with an entrepreneurial mentality.
· Creative and passionate about sponsorship and event delivery.
· Friendly and approachable, capable of fostering positive relationships both face to face and over the phone.
· Confident and able to manage strong personalities.
· Believes in and champions the Scottish FA Values. Additional Related Requirements · Driving Licence. · Due to the nature of the role, flexibility is required with regards to working in the evenings and at weekends.
