About the role
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
To support the Licensed Football APP Design and Product Creation for Turkish / EM specific products and teams.
Drive and elevate technical (graphic) design execution (70%) while supporting product marketing and storytelling (30%) within the Creation Center Turkey.
This role operates across a broad portfolio covering design, technical product construction, materials, and process optimization , with a strong focus on speed to market, efficiency, and delivering margin expectations . It is responsible for managing dedicated projects and driving end-to-end processes , requiring strong cross-functional leadership and collaboration, including close interaction with T1, T2, local markets, and Sourcing .
At the same time, the role ensures that product concepts, club briefs, and technical features are translated into best-in-class visual solutions and compelling product narratives .
Key Responsibilities:
Design (approx. 70%)
- Lead the creation of graphics across ranges and seasonal product collections
- Translate product concepts into clear and impactful visual executions
- Define the balance between sport, fashion, and culture through creative design solutions.
- Self-Manage own creative process and execute towards given directions.
- Develop product-focused visual assets for presentations, milestones, and internal communication. Visualize your designs by using 3D tools.
- Execute design work according to the visual language of adidas as well as given Corporate Identity guidelines according to legal guidance.
- Collaborate closely with Development teams to ensure technical accuracy and feasibility
- Drive continuous improvement of graphic execution standards and tools within the Creation Center
- Ensure proper handover of tech packs into development, such as sketches, detail sketches, fabric and trim indication, artworks etc.
Product Marketing (approx. 30%)
- Maintain accurate and complete product master data to enable downstream systems and processes
- Manage the input and upkeep of product master data and attributes, ensuring accuracy and timely availability for go-to-market execution and sales readiness milestones for assigned product ranges
- Support the development of product storytelling and positioning in line with category direction
- Create sell-in and go-to-market tools (e.g., presentations, product sheets, visual toolkits)
- Contribute to range storytelling frameworks, ensuring clear communication of product benefits
- Drive the execution of seasonal product portfolio plans and its tactics by aligning cross functional teams and ensuring deliverables meet strategic objectives
- Support preparation of key seasonal milestones and market deliverables
- Conduct data analysis to identify market patterns, consumer preferences, and product performance drivers to optimize product offerings and business planning • Monitor financial performance and key product KPIs (like buying volume, revenue, margin, and sell-through) to support business health and strategic decision-making by sharing operational insights
Key Relationships:
- Global Category Director (direct reporting line)
- Emerging Markets Hub BU and Cluster GTM team
- Sports Marketing & Teamsports Sales
- Development / Sourcing Teams
- Creation Center stakeholders
- External business partners
Knowledge, Skills and Abilities:
- Strong (Graphic) Design skills (Illustrator, Photoshop, Procreate, Clo3D, …)
- Ability to translate club briefs into compelling visuals and stories
- Solid understanding of product marketing and consumer communication principles
- Strong attention to detail and executional excellence
- Ability to manage multiple projects in a fast-paced environment
- Strong interpersonal and communication skills, with the ability to work cross-functionally
- Fluent in English (written and spoken): fluency in another language relevant to key markets is preferred
- Digital fluency in Office 365 applications and product and marketing tools
Requisite Education and Experience:
- University degree in Graphic Design, Visual Communication, Product Design, or related field
- Minimum 3–5 years of relevant experience in graphic design and/or product marketing
- Experience in apparel, sportswear or performance product industries preferred
- Proven track record of working in cross-functional product creation environments
