About the role
Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it ’ s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team. We challenge and disrupt conventions to serve creators across generations. We are rewriting the rules and reigniting love for Converse for the next 120 years.
The Role
- This is a pivotal role within the Converse China Brand Marketing team, responsible for leading the development and execution of seasonal Sportswear initiatives that strengthen brand equity, drive consumer demand, and build meaningful connections with creators and communities.
- The role partners closely with cross-functional teams to elevate brand building and ensure a multidimensional, relevant, and consistent brand voice through innovative and disruptive marketing approaches. This individual will lead key marketing initiatives and collaborate across merchandising, marketplace, and operations to develop consumer-centric concepts with strong local relevance.
- The role will also oversee brand planning and operations, including the end-to-end gameplan, annual budgeting, and budget management.
- This role reports to the Brand Marketing Director.
Key Responsibilities
- Lead seasonal brand plans from strategic development and planning through brief, assets development, execution, ensuring delivery against brand equity objectives and business growth targets thru creative and disruptive approach
- Partner with Global Brand Marketing and China cross-functional marketing teams to deliver brand priorities and uphold excellence in execution.
- Lead brand planning and operations for marketing function.
The Ideal Candidate
- Education: Bachelor's degree in business or a related discipline.
- Marketing expertise: Minimum of 5 years of experience in brand marketing across brand management, brand planning, and digital marketing.
- Strong leadership capability, with the ability to lead go-to-market processes in partnership with communications, brand creative, influencer, digital, and retail marketing teams to deliver impactful annual and seasonal brand and product campaigns.
- Creative acumen: Demonstrated ability to develop distinctive and disruptive creative work in close partnership with creative teams to build brand impact and differentiation.
- Analytical and strategic capability: Strong understanding of consumer insights, segmentation, competitive intelligence, industry trends, and market dynamics. Ability to manage brand concept mapping, maintain visibility into forecasts and revenue performance, and evaluate the effectiveness of brand marketing initiatives.
- Excellent interpersonal and written and verbal communication skills, with a proven ability to build strong relationships with internal and external stakeholders. Agile and adaptable, with the ability to lead through change and align teams around shared objectives.
- Strong affinity for youth culture and sport, with a genuine passion for the Converse brand and products.
