VP, Commercial Insights

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

IMG sells and advises on commercial rights across sport, from sponsorship and media rights through to naming, hospitality and digital inventory, and runs a consulting capability that advises rights holders and investors. All of that work depends on good commercial insight: what an asset is worth, who is going to buy it and why, what the market is doing, and whether a deal delivered for the partner. The VP, Commercial Insights will lead that capability for IMG. This role sits within the Strategy & Growth team. Most of the demand comes through our consulting engagements and business development, and the same insight is used by the commercial and property teams across the business. You will own the methods, the data and the tools behind it, and you will build out the team underneath you as the business asks more of it. You will report to the SVP, Strategy & Growth. We run a pool structure, so you will draw on the wider Strategy & Growth team for project peaks. The right person is analytically strong, has done this kind of work for real, and is just as comfortable in a room with commercial people as with a spreadsheet.

Key Responsibilities and Accountabilities

• Support consulting engagements and business development with the insight they need. Market sizing, buyer analysis, benchmarks, valuations, and the evidence behind a pitch or a recommendation.

• Build and maintain the market picture. Which brand categories and buyers are spending, what comparable deals have cleared and at what price, and what a partner in a given market can realistically pay.

• Own IMG’s valuation methods. Keep them current, bring them together where it makes sense, and make sure the teams using them are working from the same approach.

• Maintain IMG’s record of deals and benchmarks so that every piece of work starts from what we already know.

• Own how we show partners what a deal delivered, so renewals get argued on evidence.

• Own the data. Manage the audience, exposure and benchmark sources we use, run supplier processes when they come up, and decide what we buy against what we build.

• Own the tooling. Decide where automation helps, and make sure anything automated is checked before the business relies on it.

• Lead and grow the team.

Knowledge and Experience

• 10+ years in commercial insights, analytics or commercial strategy for a business that sells or advises on sports or media rights. That could be a media owner, a league or federation, a rights holder, an agency, a consultancy or a specialist data or valuation house.

• Experience producing insight that commercial and advisory teams have actually used, on pitches, negotiations or client work.

• Direct experience valuing rights, with numbers that have been tested in real negotiations.

• A working knowledge of the audience and exposure data market, and a view on which sources are worth paying for.

• Strong analytical skills. You can build a model from the ground up and defend every line of it.

• Experience across both sponsorship and media rights.

• Experience buying or licensing audience and exposure data.

• Experience with automation or AI tooling in an analytical function.

• Experience in a multi-business-unit or holding company structure.

Skills and Abilities

• You think clearly. You can take a messy commercial question and turn it into something people trust.

• Good with commercial people. You will be working with experienced sellers and advisors who have strong views, so you need to know when to push and when to listen.

• Strong writer. You can explain a piece of analysis to a busy executive in plain language.

• Pragmatic. An answer that is right enough and on time beats a perfect one three weeks late.

• Comfortable leading a small team and growing it.

• Able to support live engagements and build the longer term capability without dropping either.

In addition, success at IMG is driven by four core competencies that apply to all employees:

Business Acumen – Understanding financial drivers, interpreting business data, aligning decisions to strategic outcomes

Operational Excellence – Driving efficiency, governance, and continuous improvement in delivery & operations

Innovation Mindset – Cultivating curiosity, experimentation, and forward-looking capability development

Leadership & Collaboration – Inspiring others, building trust, and enabling collaboration across teams

Working Conditions

• This is a permanent position
• This role will be based at Chiswick Park or New York
• Working hours are 9:00 – 17:00, Monday to Friday
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule
• Adapting to use of new systems and technology where appropriate

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy . For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.