About the role
The Best Players Need the Best People.
This position will manage the execution of all PGA Tour product marketing assets for PGA Tour events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA Tour products, as well as fulfillment of all creative assets for the paid media campaigns as part of the overall marketing plan.
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
- Minimum 4 years’ experience in marketing, preferably sports marketing
- Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
- Excellent written communication and copywriting skills
- Strong project management aptitude and ability to work against deadlines
- Thorough knowledge of general business procedures
- Creative trafficking and graphic design background a plus
RESPONSIBILITIES/DUTIES
- Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products
- In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
- Develop the e-mail marketing strategies for PGA Tour events
- Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
- Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
- Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
- Develop and execute compelling email content that engages with fans to drive awareness and revenue
- Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
- Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
- Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
- Special projects or other duties as assigned
